Welcome to OI/OI. A family owned business from Wisconsin. If you hunt, fish, or trap then look no further, because OI/OI has what you need. Specializing in innovative product creation our unique, user friendly product line exclusive to OI/OI can be found only created here. From conceptualization to reality our products are designed for use by everyone from the everyday outdoor lover to the most die-hard outdoor enthusiast. So if you love the outdoors and are looking for ways to get ahead of your game, then "Up Your Odds!" with products from OI/OI.